Social Media Consultancy for the Screen & Production Industry.
Previous Titles
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Stylebender
Ahi Films
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Talk To Me
Maslow Entertainment, Ahi Collective, Umbrella Entertainment
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Lee Kernaghan: Boy From The Bush
Universal Pictures, Maslow Entertainment
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A Stan Original Series Bump, S2
Credited
2021 -
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A Stan Original Series Wolf Like Me
Credited
2021 -
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A Stan Original Series The Tourist
Credited
2021 -
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A Stan Original Film Gold
Credited
2022 -
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A Stan Original Series RuPaul’s Drag Race Down Under
2021
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A Stan Original Film Christmas On The Farm
2021
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A Stan Original Series Eden
2021
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A Stan Original Film Nitram
2021
Watt’s On Offer?
Rachel Watt
Director and Consultant
It’s time to innovate and consider your title’s social marketing plan long before you step on set.
Watt Social closes the marketing loop between producers, distributors and exhibitors by developing commercially focused audience strategies in pre- production and taking on a Unit Social role during production. It is through this period we capture and create social content that drives awareness and engagement across key audiences, from production to post launch.
Having gained international and domestic experience leading social media strategies for distributors and exhibitors, including Event Cinemas, Warner Media U.K and Stan, Watt Social affords productions the opportunity to maximise time with cast, crew and locations; in-turn, building content that engages audiences long before the traditional marketing period.
Offering end to end social campaign management, Watt Social empowers content marketing focus from pre-production to post launch.
These services include;
Unit social
Audience planning and development
Social- first creative content strategy
Asset and EPK capture, including development and delivery
Premiere and talent tour coverage
Paid and organic social campaign management across
key platforms, including Facebook, Instagram, Twitter
TikTok, YouTube and more.
Previous Activations & Executions
Digital Content
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Ideation, creative development and co-production of digitally native assets to support the promotional period of A Stan Original Series Bump, season two.
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Co - Ideation and management of TikTok star Millie Ford’s cameo in Season 2 of A Stan Original Season, Bump.
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Ideation, creative development and co-production of digitally native assets to support the promotional period of A Stan Original Series Wolf Like Me.
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Ideation, creative development, management and co-production of digitally native assets to support the promotional period of Cartoon Network’s Animated Series, Victor and Valentino.
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Co -creative development and campaign management of digital stunt, Star Wars: The Force Awakens Mannequin Challenge.
Live Coverage
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Edit and creative output of Baz Lurhman’s behind-the-scenes premiere journey for feature film, Elvis.
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Real time premiere coverage of Roald Dahl's Matilda The Musical for Netflix and Event Cinemas.
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Real time social media coverage of Stan’s attendance to the 2021 ACCTA Red Carpet.
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Real time social media coverage of A Stan Original Series RuPaul’s Drag Race Down Under premiere at the Sydney Opera House.
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Real time social media coverage of A Stan Original Series RuPaul’s Drag Race Down Under activation across the 2021 Sydney Gay and Lesbian Mardi Gras.
VR & AR
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Creative ideation and management of Virtual Reality activation ‘Jump Into Mont Macabre’ for Cartoon Network’s Animated Series, Victor and Valentino. This activation was nominated for a 2019 UK Promax Award for best social campaign.
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Ideation, creative and campaign management of A Stan Original Series Bump, Season 2 Augmented Reality filter.
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Ideation, creative and campaign management of A Stan Original Series RuPaul’s Drag Race Down Under, Augmented Reality filter.